Trade Show News Doesn't Just Happen, It's Made.

TradeShowPR delivers Powerful Results, driving success for show managers, exhibitors and the media.

Produce Revenue. TradeShowPR is integrally tied to increasing revenue for your show. Exhibit sales, retention of exhibitor base and attendee marketing are all positively impacted by a strong presence in the media. 

Promote Return on Investment. TradeShowPR garners your exhibitors the pre-show and on-site coverage they seek. By providing this service, show management shores up exhibitors’ likelihood of returning next year and creates a true competitive advantage over other shows related to your industry.

Positive Recognition. TradeShowPR complements marketing efforts to position your show and individual exhibitors among targeted audiences – both in existing genres and new markets.

Proactive Reinforcement. TradeShowPR works to ensure attendee targets know that the products and services they want to buy and learn more about will be showcased at your event.

Pivotal Relationships. TradeShowPR facilitates contact between your exhibitors and the media sources they want to reach. This is a unique service that is perceived to be highly valuable by reporters and exhibitors alike.

Press Resources. TradeShowPR develops an online information clearing house that can be accessed by anyone researching the industries served by your event, establishing your website as a comprehensive industry portal.

TradeShowPR is a service that understands and strategically supports the unique public relations needs of exhibitions, and is customized for each client to address specific challenges and opportunities facing their event.

Tradeshow expansion starts with public relations. 

Public Relations is a tactic used to garner exposure for exhibitors, products and services in publications focused on an event’s ‘shoulder’ industries, which in turn can begin the process of generating an attendance base from readers in new industries not already a core part of the show. TradeShowPR can help identify industries to target, key publications in those industry and work with them to generate exposure for your show.

Using TradeShowPR to direct public relations related specifically for your exhibition creates a win-win for all teams.

• In-house corporate communications team focus is not diluted by additional project of supporting tradeshow that happens once a year.
• Your exhibition benefits by having a dedicated effort and dedicated expertise.