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TradeShowPR is Proactive vs. Reactive! TradeShowPR is its own unique discipline, a hybrid of marketing and public relations, developed with one express mission – to address the specific public relations challenges facing tradeshows and tradeshow exhibitors in today’s marketplace. TradeShowPR is out there aggressively pitching reporters on behalf of the exhibit floor…not just waiting for news to happen on-site. This is a new and innovative approach to tradeshow pubic relations, offering show managers a different “formula” than traditional press effort. But, the concept still leaves plenty of room for a campaign to be customized to meet specific challenges and opportunities of an individual show. Timing is Everything. TradeShowPR is most effective when the effort begins as close to a year out from show dates as possible – including attending the current year’s event, which gives our team full show marketing cycle to roll-out a comprehensive and well planned campaign. However, the TradeShowPR team will work within what ever window of time is available to support your show.Tactical elements of “core” TradeShowPR campaign include:
Optional Campaign Elements:
Detailed action plan available upon request. Contact Laura Riggs to schedule a complete presentation of TradeShowPR services and benefits. |
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